By joining our Belgian family-rooted group, you will contribute to our mission: empowering our clients to realize their ambitions, today and tomorrow. With your expertise, fresh ideas and enthusiasm, you have a direct impact in realizing this mission, whether you are in a client facing position or a support role.

We believe that it is not the size of a company that makes it great, but its human values and people. We will make every effort to support you and to create an environment in which you can feel comfortable and achieve your highest level of excellence.

We are behind those who have the ambition to move forward: investors, entrepreneurs, and our staff. This entrepreneurial spirit has been driving us since 1871. You will be proud of our long-term and sustainable commitment, our customer focus and ethics.

Digital Marketeer

Degroof Petercam is a reference independent financial institution, serving private, institutional investors and organizations, based on a history dating back to 1871.
Headquartered in Brussels, we employ 1400 professionals through offices in Belgium, Luxemburg, France, Switzerland, Spain, The Netherlands, Germany, Italy, and Hong Kong. Our clients benefit from best in-class services through the unique combination of private banking, institutional asset management, investment banking (corporate finance and financial intermediation) and asset services.
We manage assets of over 52 billion euro for private investors and families, corporates, public and corporate pension funds, insurance companies, governmental and non-profit organizations. Within the department ‘Customer Experience & Aftercare’, which is part of group Marketing, we are currently looking for a m/f : Digital Marketeer

 

Mission "Customer Experience & Aftercare":                                             

We design, develop and implement, in close collaboration with the Business Development Support department, IT and Innovation team the strategic and tactical marketing actions aiming at making the client and prospect experience positive, across their full life cycle at Degroof Petercam.
The end goal is to capture new clients and make existing clients loyal.
You monitor the entire digital customer journey and adapt campaigns where needed to offer clients the best possible experience.

Your position:

As a Digital Marketeer you are a commercial allrounder: besides performing the basic marketing tasks, you will also focus on creating, executing and optimizing digital marketing projects with a focus on a positive experience for customers.

Key responsibilities :

  • You co-create and roll-out the digital marketing strategy in line with the global marketing objectives and implement this strategy.
  • You measure and report performance of the digital and multichannel tools (public websites, blog, social media, etc.), and assess against goals in order to make actionable recommendations to improve efficiency and effectiveness of tactics. You know how to set up optimization funnels to achieve the online goals.
  • You are always looking for creative perspectives to inform, inspire and mobilize our clients and prospects. You challenge the communication channels, regardless if they are online or offline, internal or external.
  • You manage, update and ensure the continuity of existing public websites. You ensure the proper functioning of all group sites in their respective languages.
  • You improve the website features: you propose new ideas and ensure their follow-up.
  • You improve our online activities by working on our SEM (for instance key word analysis, link building, technical SEO, bannering, on page optimization, A/B testing).
  • You will be the back-up for setting up and sending out email marketing campaigns as well as creating landing pages for small campaigns such as events.

Your profile:

  • You hold a bachelor/master degree in Digital Communication/Marketing, and you have at least 4 years of professional experience
  • You are passionate about marketing and digital tools, and are willing to learn and adapt to evolving business processes and practices.
  • You are familiar with Content Management Systems, Email Marketing tools, web analytics, conversion optimization, SEO/SEA, A/B testing…
  • You have the ability to roll up your sleeves, you have a positive mindset and you are capable of anticipating the needs
  • You are able to analyze problems and strategize for better solutions
  • You demonstrate an ability to multi-task and adhere to deadlines in a fast-paced environment
  • You are interested in the financial sector
  • You are fluent in Dutch/French/English

Our offer:

When you start working for our group, you join a Belgian family-rooted business with 140 years of sound experience, more than 1400 talents, that combines in-depth expertise with a strong collective knowledge at the service of our clients.
We are behind those who have the ambition to move forward: beginning or established investors, entrepreneurs, institutions, companies and our staff. We believe that words like independence, cooperation, customer focus, ethics, sustainability and entrepreneurship are not just words.

We think that it is not the size of a company that makes it great, but its human values and the accessibility of its people. We are committed to invest in our people and in the best workplace in order to attract and retain top talent and to deliver the best possible quality.

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