Creating contemporary fashion and offering products that women desire.

Digital Advertising Lead

As Digital Advertising Lead you are responsible for maintaining a mix of our online marketing channels. Some examples:

  1. Search Engine Advertising in Google Ads
  2. Facebook, Instagram & Youtube Advertising
  3. Affiliate Marketing
  4. Display advertising through e.g. GDN and Criteo
  5. Et cetera, et cetera

This will be a broad function since it will not be only SEA but will be the full mix of our online advertising channels.
Online is growing fast at Lolaliza and budgets are growing with this. Sounds cool?

Some of your activities:

  • The most money we spend on is on performance-based marketing through e.g. Google Ads. It means setting up new campaigns, optimize and maximize them. But also looking for more upper-funnel campaigns, improve the ROI, generate reports, et cetera.
  • It’s not only performance marketing (80-90%) but also setting up branded campaigns and sales campaigns.
  • We will do some real cool projects too: Like looking at the full customer journey (cross channel) and integrate all these campaigns for better and more strategic impact. Not easy, but cool to work on and a great chance to learn.
  • You will help with the advertising strategy in online marketplaces like Amazon.
  • Sounds like a lot, but don’t worry, you can use your ecommerce and marketing team members and the agencies with which we work and get more training. You can challenge them or be challenged. You are not alone!

Who you are?

  • You are smart ;)
  • You really like improving Online Advertising Campaigns.
  • You have at least a Google Adwords certificate.
  • You have worked on many higher budget accounts and it would be cool if it is in fashion.
  • You are commercial and have lots of energy. You seek chances and like to jump on them.
  • You like working with numbers and data. We are an e-commerce team so we are data driven and have lots of it.
  • It would be great if you speak both French and Dutch since most of your team members do. We talk a lot of English and sometimes you might hear Greek, Slovac and German.
  • You like fashion.
  • And if you miss one of these, don’t worry. We are also not perfect.

What we offer

  • A dynamic team where we work on leadership and empowerment.
  • If you want to learn (of course!) we will work on your personal development.
  • You will start with an onboarding program so that you will know the customers and the company very well.
  • Nice offices located in the heart of Brussels, near the train station Brussels Central
  • Personnel discounts on the LolaLiza assortment.

Interested? Please contact (Doreen van Bulck) and I will tell you more or help you with your questions.


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