Flanders, the Flemish region of Belgium is infamous for serving up the harshest cycling conditions- where driving rain, cobbled non-category climbs, snow and ice are the norm for its 6,000 racing clubs. This place, the pounding heart of a passionate cycling nation where the most revered Spring Classics unfold, is the cold steel anvil where flesh and bone are forged into the greatest racers of all time. This is Belgium, home to Ridley Bikes, and it is here where our products are engineered, hammered into raw form by the roads themselves, and where we refine them in competition.
This is Ridley. We are Belgium.